A Florida police department has gone viral with its social media campaign, which showcases the human side of its officers. The Ocala Police Department’s ‘We Do’ campaign has racked up millions of views, with videos that highlight the many ways officers serve their community and keep people safe.

The Campaign’s Goal

The campaign’s goal is to boost recruitment and bridge the gap between officers and the local community. Officer Sean Price said, ‘Social media, being able to bring light, especially since like 2020 and all that stuff happened, being able to bring a positive light to the police department, being able to take the serious side away from work, showing that we do have personalities.’

The latest video, set to the song ‘Daddy’s Home’ by Usher, shows officers in familiar dating scenarios while carrying out their duties. The video asks questions like ‘Does he open your door?’ and ‘Does he listen to you?’ and answers them with ‘We do.’ The video has already reached more than 19 million views on Facebook.

Community Reaction

Corporal Alexandria Blackman said reactions to the campaign have been positive, calling it a ‘way for us to show who we are outside of being serious.’ Officer Clayton Brown offered a message to those considering joining the force: ‘I would say, one, what’s your why? You got to have a good why of coming into the job like this.’ He added, ‘If it’s to reach our community, you’re [going to] be there on people’s worst days. And you have to come at it with a different outlook, a different perspective.’

Original reporting: Fox News (HLL/CB) — read the source article.