Ten months after moving to El Paso from Chicago, local TikTok influencer Sam Wags says a single road trip video helped launch a growing social media presence.
The video drew attention soon after it was posted. It introduced Wags to new viewers and brought more followers to the account.
Wags moved to El Paso less than a year ago. The move set the stage for content that highlights local places and short travel moments.
Since the road trip clip, the account has continued to gain traction. Wags has kept posting and connecting with an expanding audience.
The rise came quickly, but Wags is treating it like a long-term project. The creator is building a presence one post at a time and learning what resonates with followers.
Local fans and curious viewers have followed along. For now, Wags plans to keep making short videos and exploring the region for new story ideas.
