Downtown Reno is set to sparkle this Thanksgiving weekend as the 2026 Holiday Lights Festival returns to Believe Plaza and the Virginia Street Bridge on November 27‑28. The two‑night, free‑admission event runs from 4 p.m. to 9 p.m. each evening, with the main light display taking center stage after sundown.
More Lights, More Decorations, More Vendors
Organizers say this year’s festival is more immersive than ever. Brighton Denison, the festival’s lead organizer, explained that the team has concentrated activities around Believe Plaza to create a true “Christmas village” experience. “Rather than spreading everything out over a larger area, we’re focusing on more lights, more decorations, more vendors and more entertainment,” Denison said.
Live Music and Performances
Both evenings will feature a variety of holiday music. The Retro Radio Dolls, local choirs, Christmas duos and trios, and a live holiday band will perform classic seasonal songs. Roaming entertainers from the Biggest Little Circus will add circus flair, while fire performers provide dazzling nighttime spectacles.
Free Christmas Train Ride
A beloved tradition returns: a free ride aboard a decorated Christmas train that weaves through the festival grounds. Denison noted, “The train really brings the whole experience together – you can see the lights, stop for Santa, grab a warm drink, and listen to holiday music.” The train offers families a unique way to view the illuminated displays.
Santa, Hot Cocoa, and Holiday Marketplace
Santa Claus will be on hand for complimentary photos, and visitors can warm up with hot cocoa while watching free holiday movies. An expanded holiday marketplace will showcase local artists, craftspeople and small businesses offering handmade gifts, decorations, specialty items and festive treats. Food trucks and holiday snacks will be available throughout the venue.
Traditional Downtown Highlights
Friday, November 27, will host the City of Reno’s annual Christmas tree lighting, a community‑wide celebration that signals the start of the holiday season. Saturday, November 28, features the Holiday Car Decorating event, where vehicles decked out in lights and ornaments line the streets, adding a festive drive‑by spectacle.
Free Admission Emphasizes Community Togetherness
All attractions—including the train rides, Santa photos and live entertainment—are free of charge. Denison emphasized the importance of accessibility: “We’re proud to offer an experience that families can enjoy without spending a dollar. This event is really about bringing our community together and giving everyone a chance to experience the magic of Christmas.”
Residents and visitors are encouraged to arrive early to secure parking and fully enjoy the immersive holiday atmosphere. The Holiday Lights Festival promises to be a bright, family‑friendly celebration that highlights downtown Reno’s vibrant community spirit.
Original reporting: 2news.com — read the source article.
