Disney parks and cruises have experienced their best growth in two years, despite a travel slowdown. This growth is attributed to the company’s strategic efforts to attract visitors, including offering targeted discounts and expanding programming for young children.
Strategic Efforts
Disney offered a range of discounts, including $50 single-day park hopper tickets for kids ages 3-9 at Disneyland Resort in California. In Florida, children aged 3-9 could get a free dining plan with the purchase of an adult dining plan. The company also advertised heavy promotions for on-property Walt Disney World hotels, with Disney+ subscribers able to book a room at a value-level Disney hotel starting at $99 per night.
Additionally, Disney retooled some existing attractions to entice repeat visits and improved the efficiency of its skip-the-line service, resulting in shorter wait times for visitors. The company also made use of underutilized space, reworking areas to draw higher crowds without adding to wait times for rides.
Industry Comparison
In contrast, Universal parks and resorts saw softening attendance at its two older theme parks in Orlando, while attendance at Sea World and Busch Gardens dropped. Universal’s newest park, Epic Universe, is doing well, but the company cited weakness in consumer sentiment and higher travel costs as factors contributing to the decline.
Original reporting: KRDO (Colorado Springs metro) — read the source article.
