Disney parks and cruises have experienced their best growth in two years, with a 10% increase in revenue from the previous year. This growth is attributed to strategic decisions made by the company, including offering targeted discounts, expanding programming for young children, and improving operational efficiency.

Strategic Moves

Disney offered aggressive, targeted discounts for tickets, hotels, and dining plans, which helped attract more visitors. The company also retooled some existing attractions to entice repeat visits and expanded programming for young children. Additionally, Disney improved its skip-the-line service, allowing for better efficiency and shorter wait times.

According to industry analysts, these moves allowed Disney to pull off a great quarter while other theme parks, such as Universal and Sea World, experienced softening attendance. Disney’s ability to adapt to changing consumer behavior and preferences has been key to its success.

Consumer Behavior

Conventional wisdom suggests that summers at Disney parks mean crowds, but attendance during this season has waned over the last decade. Disney has worked to get people to visit during other parts of the year, especially the holidays. However, this has left some observers worried that the company wasn’t bringing in enough summertime visitors.

Despite these concerns, Disney has been able to attract visitors through its strategic moves. The company has also taken advantage of underutilized space, reworking areas to draw higher crowds without adding to wait times for rides.

Original reporting: KTVZ (Central Oregon) — read the source article.