Disney parks and cruises have experienced their best growth in two years, with a 10% increase in revenue from the previous year. This growth is attributed to strategic decisions made by the company, including offering targeted discounts, expanding programming for young children, and improving operational efficiency.

Strategic Moves

Disney offered aggressive, targeted discounts to attract visitors, including $50 single-day park hopper tickets for kids ages 3-9 at Disneyland Resort in California. The company also advertised heavy promotions for on-property Walt Disney World hotels, with Disney+ subscribers able to book a room at a value-level Disney hotel starting at $99 per night.

Additionally, Disney expanded programming and shows for young children, such as the new show ‘Bluey’s Best Day Ever!’ at Disneyland in California. The company also retooled some existing attractions to entice repeat visits, including the reworking of classic favorite attractions like Buzz Lightyear’s Space Ranger Spin and Big Thunder Mountain Railroad.

Efficiency and Innovation

Disney’s skip-the-line service, Lightning Lane, has been improved to better manage ride availability based on guest patterns. The company has also taken advantage of underutilized space, reworking areas to draw higher crowds without adding to wait times for rides.

These strategic moves have allowed Disney to pull off a great quarter, with global parks attendance growing 4% from last year and per-guest spending increasing. The occupancy of the company’s domestic resort hotels also hit a whopping 91%.

Original reporting: El Paso News (HLL/CB) — read the source article.