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Aug 28, 2026
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Disney and NFL launch joint apparel line pairing every team with a beloved character

The NFL and Disney have teamed up with Champion to release a nationwide apparel collection that matches each of the league’s 32 teams with a character from Disney’s vast portfolio of movies and franchises. The line, announced this week, includes T‑shirts, sweatshirts and zip‑up hoodies that let fans wear their team logo alongside a favorite cartoon or superhero.

How the match‑ups work

Each franchise received a single character or duo that the partners felt captured the spirit of the team. Some pairings have drawn applause, while others have sparked debate among fans who feel the choices don’t quite fit.

Highlights include the Chicago Bears paired with Baloo from The Jungle Book, the Detroit Lions with Simba from The Lion King, and the Kansas City Chiefs with the Big Bad Wolf. The Philadelphia Eagles are represented by Marvel’s Doctor Doom, and the Dallas Cowboys receive Woody and Bullseye from Toy Story. The Los Angeles Rams are teamed with Sulley from Monsters, Inc., while the Green Bay Packers get Chewbacca from the Star Wars universe.

Early sales and fan reaction

Demand for the collection has been strong. The entire Philadelphia Eagles section, featuring Doctor Doom, sold out within days of release, as did the Dallas Cowboys items with Woody and Bullseye. Other teams report brisk sales, though a few fans have expressed disappointment with certain match‑ups, arguing that the characters don’t reflect their team’s identity.

Despite mixed opinions, the collaboration has generated significant buzz on social media, with fans sharing photos of the gear and debating the best pairings. The collection’s launch coincides with the start of the NFL season, giving supporters a fresh way to show team pride while enjoying classic Disney entertainment.

Where to buy

The Disney × NFL merchandise is available through Champion’s online store and select retail partners nationwide. Prices range from $30 for a basic T‑shirt to $80 for a premium hoodie. Shoppers are encouraged to act quickly, as several items have already sold out and restocks are not guaranteed.

What’s next

With the regular season set to begin in less than two weeks, the partnership aims to keep fans engaged both on game day and during off‑days. The collection’s storytelling angle—pairing football’s drama with Disney’s timeless characters—offers a unique way for families to celebrate the sport while sharing beloved movies and shows.

Whether you’re cheering from the living room or the stadium, the new line provides a fun, family‑friendly option for displaying team loyalty. Keep an eye on Champion’s website for future restocks and possible new character additions as the season progresses.


Original reporting: WESH Orlando — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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