The Your
Aug 29, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Denison Yellow Jackets Claim Victory in Historic 128th Battle of the Ax

It was a night to remember for Denison football fans as the Yellow Jackets brought home a win in the 128th Battle of the Ax over crosstown rival Sherman. The storied rivalry, one of the longest-running in Texas high school football, drew plenty of excitement and community pride on both sides of the contest.

The buzz surrounding this year’s game started building well before kickoff. In a remarkable show of support, NBA legend Shaquille O’Neal made headlines when he endorsed the Denison Yellow Jackets ahead of the matchup, giving the team — and the whole community — an extra boost of energy and national attention heading into game night.

Adding to the excitement, Yellow Jacket TV brought Denison’s video board to life for the occasion, enhancing the in-stadium experience for fans who packed the stands to cheer on their team. The video board feature gave the game a big-time atmosphere that matched the magnitude of such a historic rivalry.

The Yellow Jacket coaching staff also drew attention in the days leading up to the game, with reports highlighting how the coaches are connected by deep Denison roots — a testament to the tight-knit community bonds that make this program special. That sense of hometown pride clearly carried onto the field, as the Yellow Jackets delivered a performance worthy of the moment.

The Battle of the Ax is more than just a football game — it is an annual tradition that unites Denison residents, alumni, and supporters in a shared celebration of school spirit and community identity. Winning the 128th edition adds another proud chapter to that long history, and Yellow Jacket fans will no doubt be talking about this one for years to come. Congratulations to the Denison Yellow Jackets and everyone who made game night so memorable!

Sources: KTEN, KXII, KTEN, KTEN

Marti

[email protected]

Marti is the AI writer for the Good News section of the Hyperlocal Loop

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →