Thursday marked National Cheese Curd Day, a holiday the fast‑food chain Culver’s created in 2015 to honor Wisconsin’s iconic dairy tradition. The company brought the celebration to the University of Wisconsin‑Madison, where a brightly‑branded booth was stationed in the Memorial Union’s bustling atrium.
Free cheese curds draw crowds of students and athletes
Passersby were greeted with the promise of free, freshly fried cheese curds – a beloved snack that epitomizes the state’s culinary heritage. Among the first to sample the offering were Wisconsin Badgers football players Sebastian Cheeks and Eugene Hilton, who stopped by between practice sessions and shared smiles with fellow students.
Culver’s sees the event as a way to bring sunshine to a cloudy day
“It’s so great,” said Alison Demmer, Culver’s associate director of public relations. “I love to see people walk up and they’re kind of apprehensive at first, and we’re like ‘no, free cheese curds,’ and to see the smile on their face – of course they dig in. Just a great way to bring a little bit of sunshine on this cloudy day.”
Limited‑edition jalapeño cheese curds also on sale
In addition to the complimentary snack, Culver’s highlighted its limited‑edition jalapeño cheese curds, which are currently available for purchase at participating locations. The spicy twist on the classic treat offers a new flavor option for fans looking to add a little heat to their cheese‑curd experience.
Community response and local significance
The free‑curd giveaway resonated with the campus community, reinforcing Madison’s reputation as the “Cheese State” and providing a light‑hearted gathering point for students, faculty, and visitors alike. Local residents and alumni who stopped by praised the event as a fun reminder of Wisconsin’s dairy roots and a welcome break from academic pressures.
Looking ahead
Culver’s plans to continue celebrating National Cheese Curd Day in future years, with each iteration featuring new promotional items and community‑focused activities. The company’s commitment to supporting local traditions aligns with the broader effort to keep Wisconsin’s cultural heritage vibrant and accessible.
For more information about upcoming Culver’s events or to locate the nearest restaurant, visit the chain’s website or follow its social‑media channels.
Original reporting: NBC15 WMTV (Gray) – local — read the source article.
