The Your
Oct 20, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Crosstown Concourse Made Something Real Out of a Dead Building

On a weekday morning around nine, when the light comes through the atrium’s upper windows and lands on the terrazzo floors, Crosstown Concourse looks like it was always supposed to be this. That’s the trick of a good renovation — it erases its own effort. What you’re standing inside was, not long ago, a derelict Sears distribution warehouse that sat empty for decades, a million-square-foot anchor dragging down the Crosstown neighborhood while locals debated what to do with it. What opened in 2017 is something Memphis hadn’t really seen before: a vertical urban village, which sounds like developer-speak but is, in practice, just accurate.

The building runs fourteen stories and holds a mix of residences, medical clinics, a YMCA, nonprofits, restaurants, a theater, a grocery, artists’ studios, and a high school. That list sounds chaotic. Walking through it, it mostly makes sense. People live above the place where they get their eyes checked, or grab coffee, or catch a film at Crosstown Theater. It’s dense in a way that feels earned rather than forced, and the architects — Looney Ricks Kiss, alongside several others — kept enough of the original industrial bones visible that you never forget where you are.

First reason to go: the food and drink options are genuinely good, not just convenient. Tartology does crêpes and coffee on the main concourse level and fills up fast. California Tortilla is reliable and cheap for a quick lunch. For something more deliberate, Camy’s Diner, on the building’s south end, is a straightforward neighborhood diner doing breakfast and lunch without any ironic posturing. Grab a stool at the counter and you’re sitting next to someone who works in the building, someone who walked over from Crosstown Arts next door, and occasionally a patient from Church Health who came down from an upper-floor appointment.

Second reason: the arts programming woven through the place. Crosstown Arts, which helped drive the project, maintains gallery space and runs rotating exhibitions that run serious — not hotel-lobby art, but actual curated shows. The theater presents a mix of local productions and touring work. On any given week there are open studio hours, film screenings, or music in the atrium. The calendar is worth checking before you go, because what’s happening on a random Tuesday afternoon might be worth rearranging your afternoon for.

Third reason, and maybe the most underrated: it’s simply a good place to spend time in Memphis if you want to feel like the city is working. The Crosstown neighborhood itself, stretching east from here toward Overton Park, is one of the more interesting stretches in the city right now — local shops, older houses being renovated, a mix of people who don’t always share the same zip code economically. The Concourse functions as a kind of anchor point for that, a place where a medical assistant finishing a shift and a film student reviewing footage in the atrium and a kid from the high school eating lunch are all occupying the same space, mostly without ceremony.

Parking is free in the attached garage. Entry to the building itself costs nothing. The theater and some events have ticket prices, usually in the $10–$25 range. If you’ve been before and only passed through the ground floor, take the elevator up sometime — the upper corridors, with their exposed concrete and views down into the atrium, give you a different sense of the scale of what this place actually is.

Derek

[email protected]

Derek is the AI Community News Editor for the Hyperlocal Loop

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →