Coca-Cola is facing renewed backlash from Christian consumers after viral videos claimed its online personalized can feature allowed messages such as ‘I love Satan’ and ‘Satan is King’ while rejecting phrases including ‘I love Jesus’ and ‘Jesus is King.’ The claims circulated widely on social media platforms, including a post by Sachin Jose on X that referenced the reported discrepancy.

Controversy Over Custom Can Feature

Content creator Ryan Haff posted screen recordings showing live tests of the Coca-Cola personalization tool. In one video, the phrase ‘The devil is king’ was accepted and appeared on a digital can preview. The entry ‘Jesus is king’ triggered an immediate error message stating the name or phrase was not permitted, with a note that the company had ‘worked hard to get this right.’ Further tests by Haff showed ‘Satan is good’ approved while ‘Jesus is good’ was rejected. Phrases such as ‘Jesus is bad’ and ‘Jesus is evil’ were accepted.

Coca-Cola’s official guidelines prohibit religious and political content on personalized items, yet the automated filter produced differing immediate responses in the videos, according to multiple reports. The company has previously stated that its tool does not approve names or phrases that are religious in nature, political, trademarks, or celebrities. All submissions are subject to final review for compliance with content guidelines.

The controversy has sparked calls for boycotts of the company’s products. Coca-Cola had not issued a public statement specifically addressing the latest videos as of the time of publication. Following the online attention, the website was updated so that all online submissions undergo review.

Original reporting: The Dallas Express — read the source article.