Chili’s, the casual-dining chain, is debuting its new look in Dallas, Texas, the same city where it was founded over five decades ago. The new design features red-leather booths, colorful tile tables, and other nostalgic touches.

Revamping the Menu

Chili’s is also revamping its menu, focusing on value and quality. The chain has slimmed down its menu to improve wait times and has introduced new promotions, such as its popular ‘3 for Me’ value meals.

According to Brinker International CEO and Chili’s president Kevin Hochman, the goal is to make Chili’s more ‘Chili’s.’ The chain aims to remodel about 10% of its roughly 1,200 US restaurants each year until completion.

Focusing on Value

Chili’s success is a rare feat during an overall slowdown in dining. The chain has emerged as a bright spot in the casual dining category, fueled by better food and pushing value to customers wary of higher prices.

Hochman credits a simple recipe: good food, quality service, and low price points. ‘Even our guest check today, (against) casual dining, is under $3 to $4 versus the average,’ he said.

Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.