ChatGPT Ads has rolled out a new update, making it a more viable option for small and medium-sized businesses. The update includes better targeting, real conversion tracking, and more flexible daily budgets.

Key Updates

The update features the addition of conversion-optimized cost-per-click bidding, allowing advertisers to set a goal and have the platform show ads to people likely to convert. Daily budgets are also changing to an average daily budget model over a rolling seven-day period, giving campaigns more room to vary spend around demand.

Product ads now include pricing and star ratings directly in the unit, and the Ads API handles asynchronous bulk creation and updates across campaigns, ad groups, and ads. This update is a significant step forward for agencies and large advertisers running high volumes of campaigns at once.

Implications for Small Businesses

Business owners can now see which conversations, clicks, and interactions actually turned into leads or purchases, making it easier to track the effectiveness of their ad campaigns. The update also includes two new integrations, AppsFlyer and Adjust, which allow app-based businesses to track installs and in-app activity.

While this update is a great starting point, it’s essential to keep in mind that the platform currently only measures click-through attribution. Advertisers can customize the length of the attribution window to fit their sales cycle, but view-through attribution is not supported on the platform yet.

Original reporting: KTVZ (Central Oregon) — read the source article.