Campbell’s Coffee, a new direct-to-consumer brand founded by JD Campbell, has introduced a lineup of 100% Arabica coffee blends. These small-batch roasts, ranging from light to dark, are produced in collaboration with Temecula Coffee Roasters in Southern California. The coffee is shipped directly to consumers nationwide, reflecting the growing trend of specialty coffee consumption in the United States.

Specialty Coffee on the Rise

The launch of Campbell’s Coffee comes at a time when specialty coffee is experiencing unprecedented growth in the U.S. According to the National Coffee Association’s 2025 report, 66% of American adults consumed coffee in the past day, with specialty coffee consumption rising from 39% in 2020 to 46% in 2025. This marks the first time specialty coffee has surpassed traditional coffee on a daily consumption basis, driven largely by younger consumers under 40.

Market research supports this trend, with Grand View Research estimating the U.S. specialty coffee market at $47.8 billion in 2024, projected to reach $81.8 billion by 2030. The growth is attributed to consumer preferences for sourcing transparency and the use of 100% Arabica beans, which offer a broader flavor range compared to the more commonly used Robusta beans in mass-market products.

Direct-to-Consumer Model

Campbell’s Coffee’s direct-to-consumer model is part of a broader shift in the coffee industry. While grocery retail and cafes remain dominant, online sales have surged among smaller roasters. This model allows Campbell’s Coffee to deliver beans closer to their roast date, ensuring freshness that specialty coffee buyers increasingly demand.

By avoiding the mass-market shortcuts and focusing on quality, Campbell’s Coffee aims to cater to discerning coffee drinkers who value both flavor and ethical sourcing. The full lineup of Campbell’s Coffee blends is available for purchase online at their website.

Original reporting: KTBS 3 (Shreveport) — read the source article.