Buffalo, NY – Practically Magic, a family‑owned skincare brand operating from the McNitt family farm, announced the nationwide availability of its full suite of natural personal‑care products. The company emphasizes a “seed‑to‑skin” process, beginning with whole oils that are infused with botanicals cultivated on the farm itself.
Farm‑grown ingredients at the heart of the line
Every item in the collection is built on whole‑oil bases combined with plants grown on the McNitt property. This approach allows the brand to trace each ingredient back to the soil where it was cultivated, a claim the company says sets it apart from mass‑produced competitors.
Key products for everyday needs
The lineup includes the best‑selling Winter Dragon sore‑muscle rub, originally formulated by Lisa McNitt over a decade ago. Other offerings are a hair‑growth oil intended to nourish the scalp, an oatmeal lotion for sensitive skin, and the Silk Slipper foot cream designed for dry, rough feet during colder months. For facial care, the Nightingale face cream provides rich hydration without synthetic additives, while the bubbly bar soap delivers a foamy lather infused with farm‑grown botanicals.
Additional personal‑care items feature a natural deodorant free of aluminum and artificial fragrances, a protective lip balm, and a simple yet effective natural deodorant.
Free shipping and national reach
Practically Magic ships to all 50 states, offering free standard shipping on domestic orders of $35 or more. The company says the free‑shipping threshold removes a barrier for women seeking natural, transparent skincare solutions.
Company background and philosophy
Founded by the McNitt family, the brand stresses hands‑on experience growing and studying plants, translating that knowledge into formulations that address common skincare concerns. The company’s messaging highlights a commitment to quality, transparency, and a rejection of synthetic, laboratory‑crafted products.
While the brand operates from Buffalo, its online storefront makes the products accessible to consumers across the United States, reflecting a growing consumer trend toward natural, farm‑sourced personal‑care items.
Original reporting: KTBS 3 (Shreveport) — read the source article.
