Buc-ee’s, a Texas-based travel center chain, is suing Beaver’s Mini Mart in Beavercreek, Ohio, over a trademark dispute involving a cartoon beaver logo. The lawsuit claims the business’s mascot is too similar to Buc-ee’s well-known beaver character and could create confusion among customers.
Local Reaction
Customers of Beaver’s Mini Mart say the local business has been part of the community for decades, while Buc-ee’s only recently entered the Ohio market. Community members have organized efforts to support Beaver’s Mini Mart, including an all-day cash mob encouraging customers to spend money at the store.
The dispute has also drawn national attention after comedian John Oliver discussed Buc-ee’s trademark lawsuits on his HBO program. Buc-ee’s has previously filed lawsuits involving businesses and brands it says have infringed on its trademarks.
Original reporting: WOWO News/Talk (Fort Wayne) — read the source article.
