In a sweet twist on seasonal nostalgia, Brach’s – the well‑known maker of candy corn and conversation hearts – announced its first fragrance, Ode to Candy Corn. The limited‑edition perfume is marketed as an “eau de parfum” that smells like the classic Halloween treat.

Release details and pricing

The perfume will be sold exclusively through the website CandyCornSeason.com. It goes on sale at 7 p.m. ET on Tuesday, Sept. 22, with a second release window on Thursday, Oct. 1. Each bottle retails for $22 while supplies last. Every purchase also includes a bag of candy corn, giving buyers a literal taste of the inspiration.

Fragrance profile

According to Brach’s press release, the scent blends notes of vanilla, spun sugar and honey. The company says the perfume was “created to smell how candy corn tastes,” aiming to translate the treat’s sweet, buttery flavor into a wearable fragrance.

Marketing angle

The launch coincides with the first day of fall, a strategic timing that taps into the seasonal excitement surrounding Halloween. By offering a nostalgic product that merges confectionery heritage with a novelty perfume, Brach’s hopes to attract both longtime fans of the candy and collectors of limited‑edition items.

Availability

Because the fragrance is limited‑edition, Brach’s emphasized that it will be available only while inventory lasts. Customers are encouraged to act quickly if they want to secure a bottle and the accompanying candy corn.

Company background

Brach’s has been a staple in American candy aisles for generations, most recognized for its seasonal offerings. The brand’s decision to expand into fragrance marks a new direction in its product line, leveraging its strong brand recognition to explore non‑food merchandise.

For more information or to place an order, visit CandyCornSeason.com during the announced release windows.

Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.