Eugene’s beloved local comic book shop, Books With Pictures Eugene, has earned one of the most coveted honors in the comics industry: the Will Eisner Spirit of Comics Retailer Award. The announcement came from ICv2, which reported the win on Saturday, July 25, 2026.

The Will Eisner Spirit of Comics Retailer Award is named after legendary comics creator Will Eisner and is presented annually to recognize outstanding comic book retailers who go above and beyond to promote and support the art form and their communities. Being selected for this award places Books With Pictures Eugene among an elite group of shops celebrated for their dedication to comics culture.

For Eugene readers and comics fans, this recognition is a point of genuine community pride. Books With Pictures has built a reputation not just as a place to buy comics, but as a welcoming space that champions diverse voices in the medium and fosters a love of sequential art among readers of all ages. Earning a national industry award of this caliber underscores the shop’s impact — both locally and within the broader comics world.

The Eisner Awards are widely regarded as the Oscars of the comics industry, and the Spirit of Comics Retailer Award specifically highlights shops that serve as true cultural hubs in their communities. For a Eugene-based independent retailer to take home this honor is a testament to the passion and hard work of the people behind the store, as well as the enthusiastic local community that supports it.

Congratulations to Books With Pictures Eugene on this outstanding achievement — a well-deserved win that puts the Emerald City on the national comics map.

Sources: ICv2