The Your
Aug 25, 2026
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The Your

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Back-to-school spending hits record highs as families face rising costs

As summer ends, parents across the United States begin preparing for the new school year. While many focus on the initial purchase of laptops, backpacks and clothing, a growing number of expenses emerge months later, stretching family budgets well beyond the first‑week shopping spree.

National spending outlook

According to the National Retail Federation, families with children in elementary through high school plan to spend an average of $863.86$1,437.79

Overall, projected spending reaches a record $43.3 billion for K‑12 supplies, up from $39.4 billion last year and surpassing the previous high of $41.5 billion set in 2023. College‑related expenses are estimated at a record $103.5 billion.

Inflation erodes real purchasing power

Despite the headline numbers, Deloitte’s 2026 Back‑to‑School Survey shows that the average parent expects to spend $557 per child, essentially unchanged from the prior year. When inflation is taken into account, that figure represents roughly a 6 percent decline in real spending power.

In other words, the record totals are driven more by higher prices than by increased household income.

Supply‑list prices keep climbing

An analysis by the Groundwork Collaborative and The Century Foundation found that the cost of a typical school‑supply list rose 7.7 percent from 2025 to 2026. FinanceBuzz reported that a 20‑item list averaged $123.70 this year, up 20 percent from $102.87 the year before, with price variation of more than $100 between retailers.

Higher production costs, transportation expenses and tariffs on imported goods are cited as primary drivers of these price increases.

Beyond the basics: extracurricular and activity fees

Expenses that appear later in the school year often exceed the initial supply list. The Aspen Institute’s Project Play survey showed the average U.S. family spent $1,016 on a child’s primary sport in 2024, a 46 percent rise over five years. CivicScience polling in 2025 indicated that 65 percent of kids in organized sports participate in at least two sports, and 30 percent play three or more.

For students pursuing the arts, private music lessons can cost $280 to $400 per month, not including instruments, supplies or travel. Lower‑income families are especially vulnerable; a 2014 Mott Poll found only 30 percent of lower‑income households had a child in school sports compared with 51 percent of higher‑income households.

Social pressure adds to financial strain

A July 2026 Beyond Finance survey of 2,000 parents revealed that 70 percent feel pressure to match the clothing, technology and supplies of other families, while 61 percent admit they have purchased items solely to avoid their child feeling left out. More than half worry their child will be judged for reusing last year’s belongings.

These pressures contribute to a growing reliance on credit. A Qualtrics survey for Intuit Credit Karma found that 45 percent of parents plan to take on debt for back‑to‑school costs, up from 34 percent two years earlier. FinanceBuzz notes that one‑third of parents say they cannot afford back‑to‑school shopping at all, and nearly half expect to sacrifice essentials such as groceries or utility bills.

Practical steps for families

  • Budget for the entire school year: Divide last year’s total school‑related spending by the number of months in the academic calendar to anticipate ongoing costs.
  • Ask schools for a full cost outline: Request information on lab fees, activity fees and field‑trip expenses early in the year.
  • Price the full cost of activities: Inquire about uniforms, equipment, travel and tournament fees before committing.
  • Explore waivers and rentals: Many schools and sports programs offer fee waivers or equipment‑rental options that can reduce out‑of‑pocket expenses.

By planning ahead and seeking transparency from schools, families can better manage the inevitable wave of expenses that extend well beyond August’s back‑to‑school shopping rush.


Original reporting: KTVZ (Central Oregon) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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