Parents across the United States are preparing for another year of back-to-school purchases. The National Retail Federation (NRF) released its latest forecast, showing that the average family with children in elementary through high school will spend $863.86 on school supplies, clothing, shoes, and electronics in 2026. While the increase from last year’s $858.07 is modest, the total projected outlay for K‑12 shopping hits a new record of $43.3 billion.
Breakdown of spending categories
The NRF divides elementary‑school expenses into four main groups: electronics, clothing and accessories, shoes, and school supplies. Electronics remain the largest single category, averaging $293.11 per student, though that figure is a slight dip from $295.81 in 2025. Shoes saw the most notable rise, climbing to $174.01 per family—a 2.9% increase over the prior year. Typical school supplies such as folders, pencils, and backpacks rose to $146.45 per student, up 1.9% from $143.77.
Parental sentiment and shopping timing
Nearly two‑thirds (64%) of shoppers told the NRF they expect higher prices this year, and the data suggests that expectation is warranted. The federation also found that 62% of families had already begun purchasing school items by early July, a slight decline from 67% the previous year. Of those who have not yet completed their shopping, 46% say they are waiting for the best deals before finalizing purchases.
Tips for managing the cost
Financial experts recommend families consider a sinking fund—a dedicated savings account for predictable expenses like back-to-school shopping. With the average cost hovering around $864, setting a goal of roughly $800 and contributing regularly throughout the year can soften the financial impact. Strategies include reusing hand‑me‑downs, monitoring sales, and planning purchases ahead of the school season.
Looking ahead
Given the modest year‑over‑year changes, the NRF anticipates the 2027 average will be similar to this year’s figure. Parents who start budgeting now can better position themselves for the next school cycle, reducing the need for last‑minute, higher‑priced purchases.
For families seeking additional guidance, the NRF suggests reviewing historical price trends, comparing retailer promotions, and considering bulk purchases for items that can be stored year‑round. By staying informed and proactive, households can protect their budgets while ensuring children have the tools they need for a successful school year.
Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.
