Gorjana, a jewelry brand founded by Arizona State University (ASU) alumni, has launched a new line of everyday collegiate jewelry honoring their alma mater. The brand, which was founded by Gorjana and Jason Reidel, is celebrating its connection to Tempe through this new collection.
A Homecoming for Gorjana
The collection features the ASU wordmark and its iconic Pitchfork, including reversible designs that let fans decide how prominently they want to show their Sun Devil pride. The collaboration also builds on gorjana Sports Club, the brand’s initiative supporting women’s athletics.
Gorjana and Jason Reidel met while attending ASU, where they learned many of the lessons that would later shape their careers. Now, they’re starting a new era with this collegiate collection. Their son currently attends ASU, bringing another generation of the Reidel family to the university.
The gorjana x Arizona State collection is not just for sports fans; it also includes charms for ASU’s Greek Life organizations. The brand’s goal was to create beautiful jewelry that people would genuinely want to wear every day, not just on game day.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.
