Apple’s incoming CEO, John Ternus, has expressed his commitment to building on the company’s momentum in the entertainment business when he takes the helm in September. The technology giant began offering original TV series and films through the Apple TV streaming app in 2019, finding success with Oscar best picture winner “CODA” and Emmy-winning shows such as “The Studio” and “Ted Lasso”.
Entertainment Strategy
Current CEO Tim Cook stated that Apple’s role is to be the best in the entertainment industry, focusing on quality over quantity. Cook also mentioned that the company is open to future partnerships in the entertainment realm if it can bring a unique expertise, citing the arrangement with the Formula 1 racing league as an example.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.