Amazon has introduced a new AI search feature that creates images from words, allowing users to find products more easily. This feature is available in the Amazon Shopping app for U.S. customers and is currently rolling out on iOS and Android, starting with apparel and home categories.

How it Works

The feature appears in the search suggestions area of the app, where users can type descriptive words to generate AI-created images. For example, typing ‘green dress with puff sleeves’ will produce an image that matches the description. Users can then tap on the image to shop for products with a similar look.

The AI image itself may not represent a real product listing, but rather serves as a visual guide to help Amazon understand the style the user is looking for. The app then matches the style to items in its store, providing users with a list of similar products.

Benefits and Limitations

This feature could be particularly useful for finding hard-to-describe purchases, such as furniture or clothing, where texture, shape, pattern, and color are important. However, users should be cautious not to rely solely on the AI-generated image, as it may create expectations that real products may not match.

It is essential to check the actual listing photos, dimensions, materials, reviews, and return policy before making a purchase. By using the AI image as a starting point and then slowing down to review the details, users can make more informed purchasing decisions.

Original reporting: Fox News (HLL/CB) — read the source article.