Homeowners across the country now have a new palette option for their renovation projects. Ace Hardware announced that the Clark+Kensington brand’s 2027 Color of the Year is Vantage Point, a deep, blue‑based shade designed to radiate positivity and add a sophisticated touch to any room.
Why Vantage Point stands out
According to Kim Lefko, Chief Marketing Officer at Ace Hardware, the color was selected to create a “cozy backdrop” in bedrooms, elevate home offices, and bring warmth to living spaces. Lefko emphasized that the hue feels fresh for 2027 yet remains timeless enough to live with for years.
Two complementary palettes
The Vantage Point color is part of a broader collection that includes two distinct palettes—Drift and Mellow—each capturing a different time of day. The Drift palette draws inspiration from the hopeful feeling of a new day, featuring gentle hues such as Almond Biscotti, Cappuccino Foam, Catching Rays, Of the Wind, and Family Reunion. The Mellow palette reflects the soft glow of the horizon, blending warm neutrals and earthen tones like Charley’s Horse, Pure Zen, Antique White, and Adobe Hut.
Premium quality at a fair price
All Clark+Kensington paints are marketed as premium paint‑and‑primer‑in‑one products. This formulation provides a smooth finish, long‑lasting durability, and low VOC emissions, while eliminating the need to purchase separate primer cans. Lefko noted, “At Ace, we believe creating a beautiful, elevated space shouldn’t require a luxury price tag.” The brand aims to deliver the quality homeowners expect from high‑end paints without the premium cost.
Choosing the right finish
Ace Hardware offers five main paint finishes to suit different project needs:
- Flat – non‑reflective, minimal shine.
- Eggshell – low shine, easier to clean.
- Stain – luminous, resistant to dirt and stains.
- Semi‑gloss – washable, water‑resistant.
- Hi‑gloss – high shine, glass‑like appearance.
Tools to help you plan
Ace Hardware provides a Paint Calculator on its website to estimate the amount of paint needed based on square footage and the product’s coverage rate, typically 350‑400 square feet per gallon. Pint‑sized samples are also available in‑store and online, allowing homeowners to test colors before committing to a full gallon.
Extra Mile Promise
The retailer’s Extra Mile Promise guarantees that customers receive all necessary supplies for a paint project in a single trip. If anything is missing, Ace will deliver the required items for free, provided the customer has purchased at least one gallon of paint.
How to purchase
Vantage Point and the full Clark+Kensington collection can be bought at any Ace Hardware location or through the company’s online store. Shoppers can also join the free Ace Rewards program for additional savings and updates on future deals.
With its blend of timeless style, premium performance, and affordable pricing, Vantage Point offers a compelling option for homeowners looking to refresh their interiors for 2027 and beyond.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.