As the 2026 FIFA World Cup kicks off, Fort Worth businesses are gearing up to attract visitors and boost the local economy. Rex Benson, owner of Rex’s Bar & Grill, has installed a 25-foot inflatable soccer ball outside his restaurant to draw attention.

Local Businesses Prepare for World Cup

Benson is not alone in his efforts. Other local businesses, such as Soccer Post, are also preparing for the influx of visitors. Charlie Butler, manager at Soccer Post, said the store has been slammed with customers buying soccer gear and jerseys.

The World Cup is expected to have a significant economic impact on North Texas, with a projected $2 billion in benefits for the region. A University of Texas at Dallas study estimates that most of the expected 2.7 million visitors will be spending money locally.

Challenges and Opportunities

However, local businesses are also facing challenges, including strict rules imposed by FIFA. One Fort Worth business was locked out of Facebook for five months due to a posting that included the hashtag #WorldCup. Benson said he has been careful to follow the guidelines and avoid any issues.

Despite the challenges, local businesses are optimistic about the opportunities the World Cup presents. NexCourt, a company that installs indoor and outdoor athletic courts, has been selected to build six community soccer mini-pitches in the area.

The mini-pitches are part of the North Texas FWC Organizing Committee’s legacy initiative, which aims to increase access to soccer for communities across the region. Mark Kundysek, founder and president of NexCourt, said the company is proud to be involved in the project.

Original reporting: Fort Worth Report — read the source article.