Kraft has introduced a travel-friendly version of its ranch dressing, allowing World Cup fans to take the taste of America home with them. The company announced the new product on Instagram, following a reminder from the Transportation Security Administration (TSA) about airport liquid limits.
World Cup Craze
The World Cup has brought international attention to American food, including ranch dressing. As fans discover this new favorite, they may want to take it back to their home countries. However, full-size ranch bottles exceed the TSA’s carry-on container limit of 3.4 ounces.
Kraft’s new product uses smaller packets packaged in a clear quart-size bag, making it compliant with TSA regulations. This move is seen as a marketing opportunity for Kraft, while also serving as a reminder from the TSA about airport rules.
North Texas is hosting several World Cup matches, including a semifinal at Dallas Stadium in Arlington. The region is experiencing a surge in international visitors, and local businesses are capitalizing on the opportunity.
Original reporting: The Dallas Express — read the source article.