America Action Network (AAN), a conservative nonprofit advocacy group, has invested $37 million in messaging on cost-of-living issues, according to its leadership. The group believes that Republicans can continue to press the affordability message as an effective way to reach voters.

Cost of Living a Key Issue

The cost of living is the number one issue on the minds of working families right now. AAN has been advancing messaging on the issue since the passage of President Trump’s signature One Big Beautiful Bill. The group has highlighted the issue in several ads, narrowing in on the work Republicans have done through the bill.

A recent Fox News poll shows 58 percent of voters view cost of living as their top economic worry, up from 50 percent of voters in Fox’s February poll. Democrats have also targeted affordability, pointing to President Donald Trump’s promises of lowering everyday costs that have run into hurdles amid the fallout of the war in Iran and higher gas prices.

Republican Response

Republicans have blasted Democrats for opposing relief measures included in the Big Beautiful Bill, noting that, if successful, their opposition would have likely led to widespread tax increases. Richard Hudson, the chairman of the National Republican Congressional Committee (NRCC), said that House Democrats continue to prove they’re out of touch with the concerns of everyday Americans.

Original reporting: Fox News (HLL/CB) — read the source article.