NBC’s ‘Today’ show has once again secured its position at the top of the morning show ratings, according to the latest data from Nielsen for the week of May 25. The show, co-hosted by Savannah Guthrie and Craig Melvin, averaged 2.95 million total viewers, with a notable 6 percent increase in the Adults 25-54 demographic, despite a slight 1 percent drop in total viewers compared to the previous week.

‘Today’ Show’s Year-Over-Year Growth

Compared to the same period in 2025, ‘Today’ has seen a substantial 15 percent increase in total viewership and a 10 percent rise in the key demographic. This growth highlights the show’s continued appeal and its ability to attract a younger audience, a crucial factor for advertisers.

ABC’s ‘Good Morning America’ Holds Second Place

ABC’s ‘Good Morning America’ (GMA), hosted by Robin Roberts, George Stephanopoulos, and Michael Strahan, maintained its position as the second most-watched morning show. GMA averaged 2.678 million total viewers and 425,000 in the key demographic. However, the show experienced a 2 percent drop in total viewers and a 3 percent decline in the demographic compared to the previous week. Year-over-year, GMA saw a modest 2 percent increase in total viewers but faced a 9 percent decrease in the demographic.

CBS ‘Mornings’ Trails Behind

CBS ‘Mornings,’ hosted by Gayle King and Nate Burleson, continued to lag behind its competitors, averaging 1.757 million total viewers and 282,000 in the key demographic. The show saw a 7 percent decrease in total viewers and a 12 percent drop in the demographic compared to the previous week. Year-over-year, CBS ‘Mornings’ experienced a 4 percent decline in total viewers and an 18 percent decrease in the demographic, making it the only show to see declines in both categories.

These ratings reflect the ongoing competition among the major networks to capture the morning audience, with NBC’s ‘Today’ currently leading the pack.

Original reporting: KTBS 3 (Shreveport) — read the source article.