The Your
Nov 05, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Plano upgrades traffic signal technology to improve flow and safety

Plano is modernizing its traffic‑signal network to keep pace with rapid growth and to better serve residents, commuters and first‑responders. The city council approved an $8.5 million budget on June 8 for new vehicle‑detection equipment, upgraded controllers, and a fiber‑optic communications backbone. Senior Traffic Engineer Matt Tilke discussed how these upgrades will improve everyday travel and public safety.

Day‑to‑day work on the upgrade

Tilke said the city is in the middle of a major technology push. “We’re replacing all controllers, cabinets, and vehicle‑detection hardware at intersections, installing CCTV cameras, and upgrading the signal communication network to be almost 100 % city‑owned fiber optic. That supports really high bandwidth primarily so that we have good video coverage,” he explained.

How signals are timed

Plano runs four distinct timing plans: a morning plan, an afternoon plan, a midday plan, and a late‑evening/overnight plan. Controllers communicate with each other, allowing one intersection to inform another when traffic builds up, so signals can coordinate for smoother flow. All signals also feature emergency‑vehicle preemption; when an ambulance, fire truck or police cruiser approaches, the system grants a green light to expedite response.

Challenges from rapid growth

“Growth has definitely put a higher demand on our roadways,” Tilke noted. Many major intersections are at or beyond capacity, and added construction lane closures further reduce capacity. The new detection system is more accurate, providing real‑time traffic counts that enable the city to adjust signal timing quickly and reduce delays.

Criteria for new signals

When the Texas Department of Transportation (TxDOT) proposes a new traffic signal, it follows a set of engineering criteria. Planners examine traffic volumes, crash history, nearby schools, pedestrian activity and other factors. Traffic counts, delay studies and volume comparisons guide decisions. For example, if a neighborhood on Preston Road lacks convenient egress, that concern is factored into the design.

Benefits of the new detection system

The upgraded system streams video that is retained for 14 days. If a resident reports a problem at a specific location, staff can review the footage to verify the issue. The system also supplies continuous, real‑time traffic counts, replacing the older method of sending consultants to manually count vehicles for short periods. This richer data set allows planners to make adjustments for special events and to respond more effectively to emerging traffic patterns.

Looking ahead

Tilke emphasized that the technology upgrades are part of a broader effort to keep Plano’s transportation network reliable as the city expands. By leveraging fiber‑optic communications, advanced detection hardware and coordinated timing plans, Plano aims to reduce congestion, improve safety for motorists and pedestrians, and ensure emergency responders can navigate the city swiftly.

Residents can expect smoother commutes, quicker emergency response times, and a more transparent system for reporting and resolving traffic concerns.


Original reporting: Community Impact — Plano — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →