Head coach Zac Taylor is rallying Spanish supporters as the Cincinnati Bengals prepare to face the Atlanta Falcons in a historic regular‑season game in Madrid, Spain. The matchup, set for a 9:30 a.m. ET kickoff on Sunday, marks the franchise’s first international appearance since the 2019 London game.
Team branding and fan outreach
During a Thursday press conference with local and international media, Taylor highlighted the Bengals’ bold orange‑and‑black color scheme as a natural eye‑catcher for Spanish viewers. “Our colors stand out. I think our logo is iconic, to me. I like seeing that all over the world,” he said, urging fans to purchase and proudly wear Bengals gear.
Unlike any La Liga soccer club, which typically avoids orange and black, the Bengals’ distinctive look offers a fresh visual for Spanish audiences. In the United States, only three other major‑league teams share the color combo: the San Francisco Giants and Baltimore Orioles of Major League Baseball and the Philadelphia Flyers of the National Hockey League.
Introducing the “Who Dey” greeting
Taylor also introduced Spain to the team’s signature chant. “Say ‘Who Dey.’ That’s our saying. You can use that all over Spain, all over Madrid, and we’ll respond back with ‘Who Dey,’” he explained. “Let’s get everyone in Spain yelling ‘Who Dey’ every time they see anyone wearing orange and black. That’d be great.”
The coach’s invitation aims to build a grassroots fan base in Europe, turning casual viewers into enthusiastic supporters who echo the Bengals’ rallying cry whenever they spot the team’s colors.
Game details
The Bengals travel to the Estadio de La Cartuja, a venue that will host the first NFL regular‑season game on Spanish soil. The early‑morning kickoff is designed to accommodate both European and U.S. audiences, offering a unique viewing experience for fans on both sides of the Atlantic.
Beyond the on‑field action, the event serves as a cultural exchange, showcasing American football to a new market while giving Cincinnati’s players a chance to experience a different sporting atmosphere.
As the Bengals gear up for the contest, Taylor’s message is clear: embrace the orange and black, shout “Who Dey,” and help the team make a lasting impression in Spain.
Original reporting: WLWT Cincinnati — read the source article.
