In San Dimas, California, Sherri Schafer has turned a humorous idea into a meaningful venture with her company, Hey Stinky. The business, which produces dog poop bags with a playful twist, is deeply rooted in family values and community support. Inspired by her late mother Ruby’s sense of humor and commitment to giving back, Schafer launched Hey Stinky in August 2025, following her retirement and the inheritance she received.
Ruby’s legacy of finding joy in life’s messiest moments is reflected in the company’s slogan, ‘Poop bags with personality.’ Schafer’s daughter Chelsea contributed to the brand’s playful name, emphasizing the idea that ‘Hey Stinky’ refers to the owner rather than the dog. The bags are available through Amazon and 16 small businesses in old town San Dimas, with potential expansion through national retailer Chewy.
Community and Canine Support
Central to Hey Stinky’s mission is community involvement and support for therapy and service dogs. Schafer has established the nonprofit Give Back Pact in partnership with the South Paw Dog Training Center in Chino. This initiative currently trains five dogs and plans to launch an online training program in the fall, aiming to place therapy dogs with families in need.
The company’s community focus extends to various local events and initiatives, including plans for library shows, nursing home visits, parades, rescue dog events, and even ‘puppy yoga.’ Schafer’s vision is to spread smiles and make a difference through these efforts, honoring her mother’s memory and values.
Adding to the company’s charm is the ‘Yabba Dabba Deuce,’ a 1959 Nash Metropolitan car wrapped by SS Graphics. The vintage vehicle is a local favorite, spreading joy and distributing free dog poop bags wherever it goes.
Schafer remains committed to expanding Hey Stinky’s reach while maintaining strong community partnerships. Her focus is not solely on financial growth but on the positive impact therapy dogs can have on individuals and families.
Original reporting: Claremont Courier — read the source article.
