Lubbock has reason to raise a glass — and not just any glass. Robert and Becky Samaniego, the local owners of The Brass Tap in Lubbock, have been named the craft beer bar and restaurant chain’s 2026 Franchisee of the Year, according to RestaurantNews.com.
The honor recognizes the Samaniegos as standout performers among The Brass Tap’s franchise network, a distinction that speaks to the couple’s dedication to their business and to the Lubbock community they serve. The Brass Tap is known for its extensive selection of craft beers, wines, and cocktails, along with a welcoming neighborhood atmosphere that has made it a popular gathering spot for Hub City residents.
Earning a Franchisee of the Year award is no small feat in a competitive national restaurant brand. It typically reflects excellence across multiple areas — from customer experience and community engagement to operational performance — and signals that a local ownership team has gone well above and beyond expectations set by the broader franchise system.
For Lubbock, the recognition is a point of local pride. The Samaniegos represent the kind of entrepreneurial spirit that keeps the city’s dining and entertainment scene vibrant. Their success also means continued jobs and a lively destination for locals looking to enjoy a night out in the Hub City.
Congratulations to Robert and Becky Samaniego on this well-deserved recognition — Lubbock is lucky to have them.
Sources: RestaurantNews.com
