The Sun Bowl Parade has renewed its sponsorship with Glasheen, Valles & Inderman Injury Lawyers through 2029 as the parade prepares to mark its 90th anniversary in El Paso.
The extended agreement keeps the law firm as a named partner for several more years. Their continued support will help the parade team plan and promote future events.
The parade reaches a major milestone this year. It will celebrate 90 years of bringing local groups, bands and floats to downtown El Paso. The anniversary adds extra attention to the event and to its sponsors.
Organizers say steady partnerships matter. Long-term sponsors provide stability for planning and can help with costs for permits, security and staging. That makes it easier to maintain traditions and grow the event.
Residents and visitors can expect more community-focused programming as the parade moves toward its anniversary. Local businesses and groups typically use the parade to showcase their work and to celebrate the city.
Looking ahead, the partnership through 2029 gives the parade time to build new plans around the 90th anniversary and beyond. Parade leaders will likely announce more details as the celebration approaches.
