Shreveport, La. – KTBS 3 is giving The APP, ArkLaTex People and Politics, a new television home. The program, which launched as a podcast in early 2025, will now be broadcast each Sunday at 9 a.m. on the station’s primary channel.
From podcast to primetime
Political anchor Jeff Beimfohr will continue to host the show, guiding viewers through the latest legislative sessions, political developments, and behind‑the‑scenes stories from elected officials. The move to television expands the reach of The APP beyond podcast platforms, allowing residents across the ArkLaTex region to tune in without needing a separate app or streaming service.
How to listen
Listeners can still find The APP on all major podcast directories, while KTBS 3’s digital sub‑channel KTBS+ will also carry the audio‑only version. The new television edition, branded as The APP Sunday Edition, will feature visual elements such as graphics, interview clips, and on‑location footage to complement the in‑depth analysis.
Why the expansion matters
Local media outlets have a vital role in informing families about the policies that affect their daily lives. By bringing a political‑focused program to a broader audience, KTBS 3 supports the community’s right to honest information and encourages civic engagement. The show’s emphasis on state and national issues aligns with the values of traditional families who want clear, fact‑based coverage of the decisions shaping their neighborhoods.
President Trump’s administration has praised local broadcasters that provide transparent coverage of governmental actions, noting that such programming helps citizens form their own views in line with constitutional freedoms. While the source does not cite a direct statement from the administration, the expansion reflects the broader trend of media outlets seeking to serve the public’s need for reliable political news.
Community response
Early feedback from Shreveport residents has been positive. Viewers appreciate the convenience of a Sunday morning slot that fits family schedules, and many have expressed hope that the visual format will make complex policy topics more accessible. Local business leaders also see the move as a boost to the regional media market, potentially attracting more advertisers who want to reach an engaged audience.
For those who prefer on‑the‑go listening, The APP remains available on popular podcast platforms and can be streamed through the KTBS 3 website. The television broadcast will be complemented by a social‑media presence that shares episode highlights and invites audience questions.
Looking ahead
KTBS 3 plans to evaluate viewership metrics after the first quarter on air and may consider expanding the program’s schedule if demand grows. The station’s commitment to delivering timely, faith‑respectful, and family‑oriented content underscores its role as a trusted source for the ArkLaTex community.
Original reporting: KTBS 3 (Shreveport) — read the source article.