The Your
Sep 20, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Bilingual Lotería Edition Brings Family Tradition to English‑Spanish Households

During Hispanic Heritage Month families across the United States are discovering a fresh way to gather around the table: a bilingual edition of the classic Lotería game. Launched in March 2026, the new set offers card names, riddles and instructions in both English and Spanish, making the beloved tradition accessible to households where parents and children speak different languages.

Family‑focused design

DreamStar Studios, led by New York‑born developer Geoffrey Gray, partnered with the Landín family—longtime stewards of the Don Clemente Lotería brand—to create a version that respects the game’s history while inviting new players. Gray, who now lives in Mexico with his family, says Lotería “was the most incredible way to get my family together” after dinner on a Saturday in pajamas.

Landín echoes that sentiment, noting how the game has long been a staple at family gatherings, schools, churches, fairs and celebrations on both sides of the border. “It’s an integration of traditions and integration of family,” he said.

What’s new?

The bilingual edition keeps the familiar artwork but adds English translations alongside the traditional Spanish names. Each card also features a bilingual riddle on the back and a guidebook with tips and strategies in both languages. Card markers are made from frijol‑shaped cardboard, a nod to the beans traditionally used in the game.

Some artwork received subtle updates to better suit younger players. For example, the card formerly known as “El Borracho” now appears as “El Tanto” (The Fool), and “El Negrito” has been changed to “El Bailarín” (The Dancer). The graphic of a knife on “El Valiente” no longer shows blood, a deliberate choice to emphasize courage rather than violence.

Preserving heritage while embracing change

Gray and Landín emphasized that the goal was to “grow the table,” bringing together people of different languages, ages and cultural backgrounds without erasing the game’s identity. The changes were made after conversations about how to make the edition welcoming to families who might feel left out because they do not speak Spanish fluently.

“Play is really the language,” Gray said. “Play is the fundamental language that we all share.” The bilingual set aims to bridge the gap for children who are more comfortable speaking English at home, allowing them to participate fully in a tradition their grandparents cherish.

Availability and future plans

The new Lotería edition is now sold at major U.S. retailers, including Walmart, as well as at bookstores, specialty game stores and online outlets. The creators say this release is just the first step toward a series of products marking Lotería’s 140th anniversary in 2027, including limited‑edition cards, varied price‑point options and live events designed to bring communities together.

For families seeking a way to celebrate heritage while fostering unity across generations, the bilingual Lotería offers a simple, joyful solution: gather around the table, call out the familiar cards, and keep culture alive through shared play.


Original reporting: Dallas TX News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →