Drake University in Des Moines, Iowa, has released a study showcasing the significant economic impact its events have on the local community. Over the past academic year, the university’s activities, including the renowned Drake Relays, have generated more than $400 million for the Des Moines area.

John Smith, Drake’s vice president for advancement, noted the success of the Drake Relays, stating, “It was one of the most successful Drake Relays we’ve ever had.” The influx of visitors for such events has filled local hotels, restaurants, and shops, with an estimated $7.5 million spent on lodging alone.

Beyond tourism, the university’s influence extends through community service. Drake students have contributed over 250,000 hours of service, valued at more than $11 million. Smith emphasized that this reflects the character of both the campus and the broader community.

Community Events Drive Economic Growth

As the academic year winds down, Des Moines continues to benefit from a vibrant calendar of events. This weekend marks the beginning of festival season with CelebrAsian at Western Gateway Park. This cultural event features performances, food, and vendors, drawing diverse communities from across Iowa.

Swallow Yan, executive director of the Chinese Association of Iowa, highlighted the event’s growth, saying, “I think it’s getting bigger, and we’re seeing more people not only from our own community, but from diverse communities across Iowa.” CelebrAsian also offers small, culture-based businesses a platform to connect with new customers, as noted by Kellie Chang of the Chinese Traditional Clothes Association.

Events like the state track meet and CelebrAsian are part of a steady lineup that continues to drive tourism and economic growth in the Des Moines metro area, underscoring the importance of community engagement and cultural celebration in fostering local development.

Original reporting: WQAD (Quad Cities) — read the source article.