Ulta Beauty is rolling out its Glow Your Own Way Memorial Day sale, with deals aimed at summer beauty prep and value shoppers in stores and online; this article walks through what to expect, where the perks land, and how to stack savings without getting stuck in the fine print in the process.

Get major savings during the Ulta Glow Your Own Way sale this Memorial Day weekend. Shop top summer deals, plus a free tote bag and stackable coupons.

The Ulta Glow Your Own Way event feels like the unofficial signal that summer beauty season is here, and the timing is no accident. Ulta blends discounts on makeup, skincare, hair care, and fragrance with a handful of freebies and extra perks to get customers excited about seasonal swaps and replenishes.

Expect markdowns across categories rather than one huge flat rate across the board, which is good news if you shop smart. Look for targeted deals on sunscreens, bronzers, lightweight foundations, and travel-size essentials that make summer packing less painful.

Freebies show up as part of the draw, like that tote bag many shoppers want to snag, but the smart move is to treat the free gift as a bonus rather than the reason to buy. Free items often require a minimum spend or the purchase of specific brands, so check the cart before you commit to anything you don’t actually need.

Ulta’s rewards program always plays a role in holiday sales, and that’s true here as well. Ultamate Rewards members should watch for extra points events and member-only coupons that can stack with sale pricing, turning a good deal into a great one when combined correctly.

Coupon stacking is a headline feature of this sale, but it comes with rules. Ulta typically limits the number of manufacturer coupons it accepts with store promos, so plan to combine Ulta-issued coupons and rewards rather than assuming every coupon in your wallet will apply.

For fragrance seekers and hair care fans, look for value sets and exclusive kits that bundle bestsellers at a lower total price than buying items separately. Those kits are especially worthwhile if you’re replacing staples or gifting, since they reduce the risk of paying full price for full-size items during non-sale months.

Makeup lovers should focus on lightweight, buildable products for summer wear: tinted moisturizers, cream blushes, and transfer-resistant lip products are often featured. Ulta tends to spotlight new launches alongside proven favorites, so you can test emerging items without paying launch prices.

Skincare is another big corner of the sale, with sunscreens, antioxidant serums, and hydrating masks frequently discounted. If you’ve had a product on your radar, Memorial Day events are a smart time to pick it up while you can still return or exchange if it doesn’t suit your skin.

Shopping both online and in-store has perks, but they can differ, so compare quickly. In some cases the online-only deals include extra gifts or exclusive shades, while in-store offers might include immediate free samples and on-the-spot assistance from beauty advisors.

Plan your purchase around what you actually need and the rewards mechanics. Do the math: a 20 percent coupon plus double points can beat a larger headline discount on a less useful item, especially if it pushes you closer to a tier with higher perks.

Keep receipts, screenshots, and confirmation emails in case price adjustments or returns are necessary. Ulta’s policies on returns and exchanges are straightforward, but during big sales there can be extra steps for purchased bundles or free gift qualifications.

If you’re buying gifts, use the sale to lock down fragrance sets and curated kits that are often more economical than single bottles or full-size items bought separately. Presentation and perceived value are high with those sets, and they’re easy wins for last-minute gifting.

Remember shipping windows if you need items by a specific summer date; Memorial Day promotions can increase fulfillment time as volumes spike. Many shoppers solve this by choosing in-store pickup when available to secure the item sooner without paying for rush shipping.

Someone who plans ahead will always leave these events feeling like they scored. Identify two or three top wants, verify coupons and reward multipliers, and treat any freebies as the cherry on top rather than the main course.