Mitch Whitten has been appointed as the new CEO of Visit Fort Worth, the city’s tourism organization. Whitten, who has served as the chief operating officer, takes over from Bob Jameson, who retired after 13 years of service. As Fort Worth continues to grow as the nation’s 10th-largest city, Whitten aims to expand tourism efforts and capitalize on the city’s investments in hospitality venues.

Leadership and Vision

Whitten expressed his commitment to advancing Fort Worth’s national presence, stating, “This is an important moment for Fort Worth, and I am proud of the team we have assembled to accelerate our progress on the national stage.” He highlighted the city’s investments in the convention center and other attractions as key opportunities to support local businesses and create jobs.

With 13 years at Visit Fort Worth, Whitten has been instrumental in promoting the city’s Western heritage, arts facilities, and music scene. His leadership has been recognized by Susan Alanis, chair of Visit Fort Worth’s board, who noted his innovative marketing and organizational skills.

Economic Impact

Tourism significantly contributes to Fort Worth’s economy, with an annual impact of $3.6 billion and supporting 30,000 jobs. Whitten’s previous initiatives, such as the Fort Worth Film and Sports Commissions, have helped elevate the city’s profile among visitors and industry partners.

Whitten’s background includes roles as a reporter and communications director, and he has been a Fort Worth resident for 30 years. His experience in marketing at Southern Methodist University further complements his new role.

Community and Future Plans

As CEO, Whitten will collaborate with civic and hospitality partners to enhance Fort Worth’s reputation as a tourist destination. His leadership is expected to guide the city through its next phase of growth, ensuring that tourism continues to be a vital part of the local economy.

Original reporting: Fort Worth Report — read the source article.