The AT&T Performing Arts Center and Dallas Theater Center have announced preliminary plans to merge. The partnership is intended to save money and expand programming as both groups face financial difficulty.
Challenges in the Theater Market
According to ATTPAC president and CEO Warren Tranquada, the market for theater is challenged, with declining audience behavior and funding. The merger aims to improve value for customers, create more flexibility, and ensure a competitive product.
If approved by their boards, DTC would become the producing division of ATTPAC, with redundancies in marketing, accounting, and ticketing eliminated. This would result in layoffs of 10 to 12% of the combined staff.
The administrative offices used by ATTPAC and DTC would also consolidate, allowing employees in the same departments to work side by side.
Original reporting: Dallas TX News (HLL/CB) — read the source article.
