Chili’s, the casual-dining chain, is revamping its restaurants to focus on nostalgia and value. The remodels, which will start next year, will feature red-leather booths, colorful tile tables, and other nostalgic touches. The chain’s CEO, Kevin Hochman, said the goal is to make Chili’s more like its former self.
Remodeling Efforts
The remodels are part of Hochman’s plan to maintain momentum after 20 consecutive quarters of same-store sales growth and double-digit rises in traffic. The chain will remodel about 10% of its roughly 1,200 US restaurants each year until completion.
Hochman credits the chain’s success to its focus on value, quality service, and good food. He said the chain has been able to attract customers from both its full-service and fast-food rivals by offering value meals at affordable prices.
Menu Changes
Chili’s has also been making changes to its menu, including the introduction of a new chicken sandwich and the overhaul of its pasta dishes. The chain has also been focusing on social media, with its ‘Triple Dipper’ appetizer deal going viral on TikTok.
Despite the broader economic pressures, Hochman is confident that the chain will continue to thrive. He said the chain’s focus on value and quality will help it to attract customers, even in a tough economic environment.
Original reporting: El Paso News (HLL/CB) — read the source article.
