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Jul 13, 2026
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Parents Value Creativity

In today’s world, where machines can generate ideas in seconds, hands-on learning and creativity are more important than ever for children. A recent survey found that 73% of parents believe creativity is an essential trait for their children to develop.

Survey Findings

The survey, commissioned by Crayola and conducted by Talker Research, polled 2,000 U.S. parents of children ages 8-12, along with children in that same age range. The results showed that while parents worry about the impact of artificial intelligence (AI) on their children’s creative abilities, kids themselves are more focused on the opportunities that technology can provide.

According to the study, 35% of parents said they worry AI will reduce their child’s ability to think creatively, and 30% fear it will compete with them, limiting their opportunities in the workforce. In contrast, only 22% of kids share their parents’ concerns about AI hurting their creative thinking abilities, and only 21% fear job competition.

Nurturing Creativity

The survey also found that kids crave hands-on creative experiences. When they make something by hand, they’re more likely to preserve it, display it at home, or give it as a gift. Children also want adults to ask for their creative ideas and listen to them, provide supplies for creating, encourage problem-solving, and give them more time to create.

Feedback is also important for nurturing creativity. When adults praise young artists for their effort, ideas, and decision-making, rather than judging how ‘good’ the art looks, it can motivate kids to continue creating. Creating with parents or other family members, having their art displayed, and being recognized for the work involved are also motivating actions.

As Cheri Sterman, senior director of education at Crayola, said, ‘When we emphasize effort, process, and thinking over outcomes, kids feel safer taking creative risks.’ The survey also found that 8 in 10 parents polled admitted they wish the adults in their lives had done more to nurture their creativity when they were children.

Creativity and Future Success

The majority of respondents (85%) agreed that creativity equates to success for children in the future. Creative individuals were viewed as stronger problem-solvers, better communicators, and more likely to succeed in their careers than non-creatives.

As AI continues to shape our world, it’s essential for parents and educators to ensure that imagination, experimentation, and original thinking remain central to how children grow up alongside it. By nurturing creativity, we can help kids develop the skills they need to succeed in an ever-changing world.


Original reporting: KTBS 3 (Shreveport) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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