MS Now’s recent programming overhaul has resulted in a significant decline in viewership, with every altered show experiencing a double-digit drop in the 25-54 demographic. The network’s weekend block was particularly affected, with ‘Connect with Jacob Soboroff’ seeing a 20% decline in total viewers and a 21% drop in the key demographic.
Weekday Programming Also Affected
The network’s weekday programming also experienced declines, with ‘Morning Joe’ dropping 14% in the 25-54 demographic despite a slight increase in total viewers. ‘Money, Power & Politics’ and ‘On the Line with Alicia Menendez’ also saw declines in both total viewers and the key demographic.
The network’s evening slots faced steeper declines, with ‘The Weeknight’ experiencing a 9% drop in total viewers and a 27% decline in the 25-54 demographic. Late-night adjustments also showed a similar trend, with ‘The 11th Hour with Ali Velshi’ seeing a 6% decrease in total viewers and a 12% drop in the demographic breakdown.
Original reporting: Tampa Free Press — read the source article.
