French cosmetics company L’Oreal has used AI to identify molecules in its skincare products that can be repurposed for use in shampoo, creating products four times faster than before. Other consumer companies, including Nescafe owner Nestle, Sensodyne toothpaste maker Haleon, and chocolate maker Mondelez, are also using AI in product innovation.
AI in Product Development
L’Oreal started using AI in its labs four years ago and has identified new molecules for beauty products by predicting the effect they will have on skin and hair. The company’s recent innovation was repurposing molecules used in skincare products for a shampoo that uses collagen to add lift and fullness to hair.
Mondelez, the owner of Cadbury and Toblerone, is also using AI to speed up processes and reimagine recipes. The firm said AI can create recipes, including “out-of-the-box” ideas, which a human expert assesses. This has helped the company develop its Gluten Free Golden Oreo cookies and a refreshed recipe for Chips Ahoy cookies.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
