Hailuo AI, built by MiniMax, is a text-to-video and image-to-video generation platform known for its category-leading physics simulation, fast generation, and accessible pricing. The platform generates 1080p video clips of up to 10 seconds from text prompts or uploaded images and is available on web, iOS, and Android.
What Is Hailuo AI?
Hailuo AI is powered by MiniMax’s proprietary model stack, built on a 456-billion parameter Mixture of Experts architecture. It first launched in 2024 and has iterated rapidly since. The platform’s standout strength is its handling of real-world physics, earning the ‘Physics Champion’ title on WorldModelBench for accurately simulating mass conservation, fluid dynamics, and spatial-temporal consistency.
Hailuo’s toolkit spans several capabilities, including text-to-video, image-to-video, subject reference, guided frame control, camera motion commands, director mode, and AI audio and music library. The platform also offers a Tools tab with specialized modes for ads, social content, cinematic shots, and creative styles.
Hailuo AI vs Sora, Runway and Kling
Hailuo occupies a clear position in the competitive landscape, offering fast, affordable AI video generation with category-leading physics simulation. It dramatically undercuts the premium tier, with prices roughly 4x cheaper per clip than Runway and 10x cheaper than Sora.
Original reporting: KTBS 3 (Shreveport) — read the source article.
