Uber has paused the majority of its planned food delivery expansion in Europe, just months after announcing the plans, as the ride-sharing company continues to pursue a takeover of Delivery Hero.
Expansion Plans
Uber no longer plans to launch food delivery in five of the seven countries it had targeted for expansion this year, including Austria, Norway, and Greece. The company had expected the move to generate an additional $1 billion in gross bookings over the next three years.
Uber told the Financial Times it had decided to halt its expansion after the “huge success” of launches in Finland and Denmark, with plans to “focus on continuing the momentum” in existing markets.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
