Halo Top, a brand known for its lower-calorie and higher-protein ice cream, has become the most-searched ice cream brand in the United States. According to Google search trends from all 50 states and Washington, D.C., analyzed in a study from Innerbody Research, Halo Top led the search results from April 2025 through April 2026.

A Healthier Alternative

Halo Top markets its ice cream as a “feel-good treat” with fewer calories and less sugar than other leading brands, along with a good source of protein. The company’s approach to making frozen desserts has resonated with consumers looking for a healthier alternative to traditional ice cream.

The other ice cream brands with the highest search interest after Halo Top were Cold Stone Creamery, Breyers, Talenti, and Häagen Dazs. While searches do not necessarily translate to sales, Halo Top’s popularity can be attributed to its unique approach to the ice cream market.

Expert Insights

Food scientist and Johns Hopkins University senior lecturer Kantha Shelke notes that Halo Top’s success can be attributed to its ability to offer indulgence without the consequences associated with traditional ice cream. “Halo Top is winning the search bar because it promises indulgence without the consequences naturally associated with that experience,” Shelke said.

Maeve Webster, president of Vermont-based food and beverage consulting firm Menu Matters, believes that the technology behind Halo Top’s ice cream has played a significant role in its success. “The technology is catching up, and increasingly, we’ll be able to create healthier versions of these kinds of products that are closer, if not almost exactly like, the original full-indulgence ice cream experience,” Webster said.

Original reporting: Fox News (HLL/CB) — read the source article.