New York, NY – Whiskey lovers who cherish the outdoors now have a new American brand to explore. Wilder Heart, co‑founded by Nate Woodruff of Whisky with a View and VCL North America, announced the debut of two expressions: Wilder Heart Whiskey and Wilder Heart Cask Strength.
Product details
Both whiskeys are blended from three distinct mash bills—corn, rye, wheat and malted barley—aged at least four years and bottled with nothing added. Wilder Heart Whiskey is offered at a suggested retail price of $44.99, bottled at 47% ABV (94 proof). It opens with fresh peach and apricot aromas, followed by brown sugar, cinnamon and orange peel, while the palate delivers red apple, citrus, soft vanilla and a hint of roasted marshmallow. The finish is bright, with crisp apple, lemon peel and lingering warmth.
Wilder Heart Cask Strength, priced at $69.99, is a batch‑1 release bottled at 58.75% ABV (117.5 proof). Despite its high proof, the spirit is described as velvety, presenting honey, cherry and blackberry notes up front, then tart cherry, baked apple, brown sugar and butterscotch on the palate. The long finish evolves with dark fruit, clove, sweet oak and vanilla, revealing more spice and toasted oak as it rests in the glass.
Brand philosophy and community focus
Woodruff explains that the brand’s ethos is rooted in the idea that “the wild isn’t a place, it’s a mindset.” The company aims to celebrate, protect, and enjoy the outdoors through its products and community initiatives. Wilder Heart’s free‑to‑join Basecamp community lets members earn Trail Points for participating in activities such as the brand’s signature Sunset Pour ritual, which can be redeemed for gear, experiences and other rewards.
Beyond the bottle, Wilder Heart pledges practical support for outdoor enthusiasts, offering fire‑safety guidance, conservation education and partnerships with local groups that maintain trails, rivers and forests. The brand’s bottle design features mountain, river and tree motifs inspired by the landscapes that inspire the whiskey.
Market strategy
Industry veteran Doug Ward, Vice President of Sales and Strategy, notes that today’s whiskey consumers are more knowledgeable and eager to try new offerings. He says Wilder Heart’s focus on quality, story and outdoor lifestyle gives drinkers a genuine reason to choose the brand. The whiskey will be sold directly to consumers nationwide, with pre‑orders available online and shipping to more than 40 states. Retail placement is planned for stores in Colorado, Missouri and Wyoming.
VCL North America, part of UK‑based VCL Vintners, provides expertise in cask management, maturation and independent bottling, supporting Wilder Heart’s commitment to craftsmanship.
Where to find Wilder Heart
Consumers can order the two expressions through the brand’s website, www.wilderheart.com, with delivery to the majority of the United States. Retail availability will initially be limited to select outlets in Colorado, Missouri and Wyoming, with plans to expand as demand grows.
Original reporting: Focus Daily News — read the source article.
