Oshkosh – A major housing initiative took its first step today as the White Label Lofts project broke ground in the city’s historic Sawdust District. The nearly $16 million development will revitalize two long‑vacant structures, turning them into 49 affordable apartments that include dedicated units for veterans and families facing homelessness.
Local resident leads the effort
Developer Todd Hutchison, who lives just down the street, highlighted the urgency of the project. “I drive by these buildings every day and see them in a state of decay,” Hutchison said. “It’s very important to me to preserve the historic fabric of downtown Oshkosh while providing housing that is truly needed in our community.”
Project details and timeline
The White Label Lofts will preserve the historic character of the two buildings while adding modern amenities. In addition to the 49 residential units, the plan includes community gathering spaces and a fitness facility for residents. Construction began in September and is slated to finish late next year, bringing new housing options to the city well before the end of 2027.
Supporting veterans and at‑risk families
Among the apartments, a portion will be set aside for veterans, honoring their service with stable, affordable homes. Another segment will target families at risk of homelessness, aligning with Oshkosh’s broader effort to address housing insecurity and keep families together in a supportive environment.
Economic and community impact
The project is expected to stimulate the local economy by creating construction jobs and, later, service positions within the building’s community spaces. Revitalizing the Sawdust District also enhances downtown’s appeal, encouraging further investment and activity in the area.
City’s response
City officials praised the development as a win for both preservation and affordable housing. They noted that the project aligns with Oshkosh’s strategic plan to increase housing options for low‑ and moderate‑income residents while maintaining the city’s historic charm.
Looking ahead
As the groundbreaking ceremony concluded, community members expressed optimism that the White Label Lofts will serve as a model for future redevelopment projects that balance heritage conservation with modern, family‑focused housing solutions. The project underscores Oshkosh’s commitment to strengthening neighborhoods, supporting veterans, and providing safe, affordable homes for those who need them most.
Original reporting: FOX 11 WLUK Green Bay (local) — read the source article.
