On Veterans Day, the West Omaha Hy‑Vee transformed its aisles into a gathering place for veterans, their families, and local shoppers. American flags lined the store as a free breakfast was served, continuing a tradition that has become a staple for many in the community.
Veterans and employees connect over a shared meal
Store director Marcus Fischer explained that the event gives employees a chance to thank the veterans who shop there every day. “It’s always important to connect to our community and be involved, and a lot of these customers and these veterans that came out, they’re our everyday shoppers too,” Fischer said.
U.S. veteran Tom Sullivan, a regular attendee for at least two decades, noted a shift in public respect for veterans over the years. “I never used to stand up… if you’re a veteran at a sporting event. Never used to do that, now I do,” Sullivan said. “Makes you proud to be an American, proud to be a veteran.”
Record turnout reflects growing appreciation
Store managers reported that this year’s turnout was among the largest they have seen, estimating more than 200 additional people were served compared with the previous year. The increased attendance underscores the community’s desire to honor those who have served and to provide a simple, heartfelt way to do so.
For many veterans, the breakfast is more than a meal; it’s a reminder that their service is remembered and valued. “It’s that sense of appreciation that keeps me coming back year after year,” Sullivan added.
Community impact and future plans
The event highlights the role local businesses can play in supporting veterans and strengthening community bonds. By offering a free breakfast and a space for conversation, Hy‑Vee demonstrates a commitment to the families that form the backbone of West Omaha.
Organizers hope to continue expanding the event, inviting more veterans and their families to join in future years. The positive response this Veterans Day suggests that the tradition will remain a cherished part of Omaha’s holiday celebrations.
Original reporting: KMTV 3 News Now (Scripps) – local — read the source article.
