EL PASO, Texas – Local businesses Union Draft House and DeadBeach Brewery have joined forces for the third annual fundraiser benefiting the Alzheimer’s Association, West Texas Chapter. Throughout November, patrons who purchase any DeadBeach Brewery product at Union Draft House locations will see $1 of each sale directed to the cause.
Community‑focused effort
The partnership is framed as a community‑first initiative, aiming to bring together residents of Sun City for food, drink, and a shared commitment to supporting families affected by Alzheimer’s disease. Union Draft House representative Jacob Gutierrez emphasized that the collaboration “supports an important community cause,” underscoring the role of local businesses in addressing health challenges.
Raising awareness and funds
Veronica Hernandez, Director of Operations for DeadBeach Brewery, added that the campaign will increase Alzheimer’s awareness across Sun City. “Alzheimer’s disease affects so many people, whether they are living with the disease themselves or have a loved one who has been diagnosed,” Hernandez said. “Our goal is to raise not only funds, but also awareness throughout the Sun City. By increasing awareness and education, we hope to encourage early detection and help people better understand the steps they can take to support brain health.”
The Alzheimer’s Association reports that more than 16,000 El Pasos live with the disease, placing the city at the nation’s tenth‑highest prevalence rate. The fundraiser therefore targets a pressing local health need, offering both financial support for care and family assistance programs and a platform for education on early detection.
Special incentives for participants
During the month‑long campaign, patrons can receive limited‑edition items such as a printed glass and promotional stickers when they take part. These incentives are designed to encourage repeat visits and broaden the reach of the message about brain health.
Impact on families and research
Funds raised will be allocated to three core areas: direct Alzheimer’s care, assistance for families coping with the disease, and ongoing research aimed at finding better treatments and, ultimately, a cure. By channeling local spending into these areas, the initiative aligns with the broader mission of the Alzheimer’s Association to improve quality of life for those affected.
Local businesses leading the way
Both Union Draft House and DeadBeach Brewery are well‑known fixtures in the Sun City dining scene. Their collaboration demonstrates how local enterprises can leverage their customer base to address serious health concerns, reinforcing the idea that community‑driven action can complement the work of nonprofit organizations.
Residents are encouraged to visit any Union Draft House location throughout November, enjoy the brewery’s offerings, and contribute to a cause that directly benefits neighbors facing Alzheimer’s disease. The fundraiser serves as a reminder that collective effort—whether through a simple purchase or a shared conversation—can make a meaningful difference in the fight against this challenging condition.
Original reporting: El Paso News (HLL/CB) — read the source article.
